Olfa Ammar is a Ph.D. researcher in Marketing at the University of Sfax. She is affiliated with the Marketing Research Laboratory, and her research focuses on food marketing, consumer behavior, and value co-creation.

She has recently been appointed to a postdoctoral position as Communication Officer at the PolyCIVIS project, the newly formed Jean Monnet Network that aims to guide a new approach to confronting the Polycrisis in Europe and Africa, covering policy, teaching, and research areas.